Clarity

Final read before release

Clarity is the review format for copy that must survive scrutiny—regulators, journalists, staff forwarding to friends, accessibility tools. We mark issues; we rewrite only when commissioned to do so.

Tone passes ask whether language matches architecture and audience. A press paragraph should not sound like an intranet post. A staff FAQ should not borrow marketing superlatives.

Fact passes trace claims to source documents. If a number cannot be verified, we flag it. We do not silently delete; we ask the client to confirm or remove.

Accessibility passes check heading order, link text, contrast notes for designers, and plain-language score where clients request it. We follow WCAG 2.1 AA as a reference, not a guarantee of certification.

Channel passes compare variants derived from master copy. If the social cut introduces a claim absent from the press note, we mark the drift.

Clarity can be booked in forty-eight hours for short documents or one week for nest bundles. Emergency clarity exists for retainer clients with pre-agreed rates.

Deliverables are annotated PDFs or Word comments, plus a summary memo ranked by severity: must fix, should fix, consider.

Tone & audience fit

We read aloud where helpful. Sentences that tangle in speech usually tangle on the page.

Fact trace

Claims link to footnoted sources. Unsourced adjectives are treated as claims.

Accessibility

Structure, alt text suggestions, and plain-language notes for web teams.

Cross-channel consistency

Master and derivatives compared side by side before sign-off.